Michael Lashford


I am inspired by people and their stories; our similarities and eccentricities are fascinating. As a designer, I place high value on creating interaction and conversation over passive display. My approach is invariably strategic and human-centered, with a keen eye for both the big picture and tiny detail.

My favorite engagements involve working directly with sharp, innovative brands and stakeholders—some of which include Herman Miller, Audi of America, Facebook, Google, MillerCoors, One Medical, Jawbone, Samsung and SodaStream. I thrive when evolving existing brands or designing business and product from the ground up. I’ve practiced and led design in many different environments, leaving me a versatile skill set, strong work ethic, and wide breadth of knowledge.

Over the years, my work has been shared, written about, published, distributed and awarded. But most importantly to me, it has improved the lives of real people.

I was raised in the woods, creatively educated in the desert and mentored with design in the big city. As a native Texan with roots in a place of big attitudes and big pride, my work is often bold and unabashed. 

I’m currently working at VBP Orange—an experience design group within Venables Bell and Partners. We are creating innovative, medium-agnostic experiences for brands in a category we’re helping define. 

In my more immediate future, I’m constantly finalizing the restoration of my ’72 CB750 and planning my next getaway. Finding new places, meeting new people and learning new things are my addictions.

•• Fast Company Innovation By Design Award
•• CES Best of Innovation Honoree
•• CES Editors’ Choice Award by USA Today
•• CES Best of Show Winner by TWICE
•• IDEA Award, Packaging & Graphics, Bronze
•• IDEA Award, Design Strategy, Bronze
•• Core77 Award, Professional Notable

•• Spark! Award, Digital Design, Silver
•• Spark! Award, SPARK! Product of the Year
•• Spark! App Design Award, Gold
•• International Design Award, Bronze
•• CES Best of Innovation Award
•• Techy Award from

•• Awwwards Honorable Mention

•• LogoLounge Book 9 by Rockport Publishers

•• Design: Type by Rockport Publishers
•• LogoLounge Book 7 by Rockport Publishers

•• Los Logos: Compass by Gestalten

•• Product Hunt

•• The New York Times
•• Wired
•• Uncrate
•• TechCrunch
•• FastCompany
•• USA Today
•• Bloomberg Business
•• Forbes
•• Business Insider
•• Product Hunt


•• Under Consideration: FPO

•• AIGA / TOMS Shoes Sole Search, Winner
•• DSVC 50th Annual Dallas Show
•• AIGA Get Out the Vote, Winner

•• DSVC 49th Annual Dallas Show

•• DSVC 1st Annual National Student Show

Portrait by Stian Rasmussen.